Shimano Saint
Dufour: How should China's apparel brands participate in international competition
In the current economic situation, China’s domestic Clothing How brands participate in international competition, so as to enhance their brand value and competitiveness, which the Chinese apparel industry is an important practical issue. Interview the French fashion designer, art director of Chanel brand, the highest honor the French people?? Knight Medal of Honor winner Jilla Mr. Du Fuer.
Reporter: In the international clothing market, the United States, Europe and Asia What are the different? Their respective strengths are what?
Dufour: I think the U.S. market is more focused on leisure products in this category, while the European market because after 100 years of development and change, and in the original design should be said that has always been dominant. Many big international line
mainly in Europe, such as France, Italy and other countries. But we have a design advantage also met a number of bottlenecks, for example, many big brands century, every 10 or 20 years, the brand may face questions on how younger journalists, and each time, when these big transition successfully After the completion of the younger, you can continue along this road; but sometimes some problems to solve bad news, the big line will gradually decline, its market share will be affected.
Asian speaking, I think the Asian garment industry’s development, should be representative of the international apparel market development, a future, more extensive market and innovative precedent, to “modern clothing” philosophy to create a better space This is the reason I came to China.
Reporter: Chanel, Dior, Gucci three leading international brands, do you think the image of their own style, what is it? Their respective success for them?
Dufour: For the three most important in the world Women Brand terms, one may for their own style, aesthetic orientation also consumer audiences are aware of the situation right. It can be said that the three brands in the long history of its development, for the way women dress and the idea of bringing thousands of changes. They each brand was able to deep-seated, deeply rooted among the women won the real world of love, because it really brought women’s stuff is very good.
Example, in Europe, consumers say that the brand is Chanel liberated women from the limb, the tights are removed, especially Chanel played from the beginning elements of the campaign, highlighting the importance of casual and comfortable use , which is why Chanel outer contour design, with particular emphasis on the shoulder, chest and hip, in these areas as much as possible to reduce the size, because women do not want to completely the same as a vase to create a S-type body . At the same time, also often use some knitting, woolen fabric area, give women greater relaxation.
In addition, said Mr. Yves Saint Laurent, he is the greatest figure in the fashion industry, though the liberation of women Chanel and Dior, Mr. Saint Laurent, but I think it really gives them new strength and confidence. So, this is a great deal of diversity in three different brands of.
Dior brand in particular is in the last 10 to 15 years, younger brand has done a very successful transition, the current style should say a lot younger than before, making a wide variety of The renovation of what the surface looks bold, provocative, entirely contrary to the high fashion has always been adhering to the spirit, it is not the case. Dior brand to constantly update the desire and will of the self to the limit, demonstrated the kind of energy, this energy excitations out of inspiration is very successful. Therefore, the rejuvenation of the Dior brand has achieved its purpose. In addition, it can be a few quarters from the press conference that launched the brand Chanel have been slowly returning to what the public areas of aesthetic, and its young work has been completed.
Reporter: High fashion customer base in the past 10 years has been shrinking, what do you think about this phenomenon? International high fashion brands are the theme of how to deal with the press?
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